If you’re on the hunt for farm-fresh produce, artisanal goods, and a vibrant community atmosphere, Northern Virginia’s farmers’ markets are the place to be. Among the standout markets in the region is the network run by FRESHFARM, an organization that has become synonymous with transforming the local food system.
FRESHFARM Markets: A Regional Powerhouse
Founded in 1996 as a public education program of the American Farmland Trust, FRESHFARM began with a modest vision: a single market in Washington, DC, with 15 farmers selling fruits, vegetables, and flowers. Fast forward to today, and FRESHFARM boasts nearly 30 markets across DC, Maryland, and Virginia, making it the third-largest farmers market organization in the United States.
Under the leadership of Executive Director Hugo Mogollon, who joined in 2019, FRESHFARM has expanded its reach and impact through a merger with Community Foodworks. This strategic move solidified FRESHFARM’s position as a leader in the regional food system, ensuring that their markets are more than just places to shop—they’re inclusive community spaces that support local farmers, improve health, and foster economic opportunities.
What to Expect at a FRESHFARM Market
FRESHFARM markets are more than just a venue to buy local produce; they are a hub for community engagement and education. With a mission to create systemic change at every level of the food system, FRESHFARM operates transformative programs that impact farms, schools, and entire communities.
- Farmers Markets and Farm Stands: Across Washington, DC, Virginia, and Maryland, FRESHFARM’s extensive network provides vital food access points for all. These markets serve as economic engines for local businesses, offering fresh, locally-grown food directly from the source.
- Food Access Programs: FRESHFARM’s FreshMatch and Produce Plus initiatives make nutritious food affordable for underserved communities while generating over a million dollars in additional revenue for local farmers each year.
- Food Distribution: The Pop-Up Food Hub program connects small farmers with wholesale opportunities and underserved individuals, ensuring that fresh, local food reaches those who need it most.
- Food Education: FRESHFARM’s FoodPrints program brings the farm-to-table concept into classrooms, teaching students about nutrition, growing food, and environmental stewardship through hands-on lessons.
- Community Engagement: Rooted in the needs of the communities it serves, FRESHFARM’s work addresses systemic discrimination in the food system, fostering community-driven coalitions and enhancing local knowledge and agency.
Local Favorites and What to Buy
Whether you’re a seasoned farmers market shopper or new to the scene, FRESHFARM’s markets offer a bounty of fresh finds. Here’s what to look out for when you visit:
- Seasonal Produce: From juicy summer tomatoes to crisp fall apples, the produce at FRESHFARM markets is as fresh as it gets. Keep an eye out for the first sweet corn of the season or the last of the summer peaches.
- Artisanal Goods: Beyond fruits and veggies, FRESHFARM markets feature a variety of locally-made products, including cheeses, breads, jams, and baked goods.
- Specialty Items: Many FRESHFARM markets also offer unique items like heirloom seeds, handmade crafts, and sustainable household products.
When to Visit
FRESHFARM markets are open throughout the year, with peak season running from spring to fall. To make the most of your visit, check the FRESHFARM website for specific market days and times, as well as information on special events and seasonal offerings.
In Northern Virginia, FRESHFARM’s markets are not just a place to shop—they’re a place to connect with the community, support local farmers, and enjoy the freshest food the region has to offer. So grab your reusable bags and head out to one of NoVA’s best farmers’ markets for an experience that’s as enriching as it is delicious.